The munchie experts at Frito-Lay believe that snacking should be tasty and fun. That's they're always working to bring you new products, whether it's new flavors of the snacks you love or a whole new snack choice.
Since 1981, Frito-Lay has set out to be the world's favorite snack and always within arm's reach. Before that, the company traces its origins to the corn chips (or "fritos") that co-founder Elmer Doolin sold from his Model T Ford during the Great Depression. His counterpart, Herman W. Lay, also entered the snack market on his own, producing potato chips and buying up companies already producing the salty treats. It was 1961 before they joined forces to take on the snack market together, forming Frito-Lay. Now the snack division of Pepsi Co, they sell their products in 42 countries and dominate business in the United States with about 60% of the salty snack market. At their 30 production plants across the United States, they're reducing their environmental footprint by conserving natural resources as well as harnessing renewable energy technology that reduces harmful emissions.
Lay's potato chips have been an American favorite for years with zesty flavors including Dill Pickle, Sour Cream & Onion, and Salt & Vinegar. A simple chip with a satisfying crunch, Lay's is always trying out new flavors like Honey Barbecue, Flamin' Hot, and Garden Tomato & Basil. These days, they come wavy, air-popped, stacked, lattice-cut, and even kettle cooked.
Frito-Lay acquired the rights to Ruffles in 1958, proudly proclaiming that "R R R Ruffles Have Ridges!" The thick ridges of Ruffles Potato Chips help hold more great potato chip flavors, standing up to the thickest dips. Unlike Lay's, their ruffled texture doesn't support acidic flavors as well. They still have zest, but are more often found All Dressed, in Sour Cream & Onion, and creamy with Cheddar & Sour Cream.
Whether you prefer a chip that's ripe for dip or prefer to party with a simple Lay's chip, Top Brand Samples wants the 4-1-1 on your snacking habits. Complete their short survey and participate on their website to receive a 50-pack sampler of your favorite potato chip from Frito-Lay.
This offer is only valid for residents of:
- United States