A proud member of the Dr Pepper Snapple Group since 2008, Dr Pepper has been a truly American beverage since it was released in 1885. Using cane sugar and high fructose corn syrup in its recipe, it quickly gained a following for its unique flavor and syrupy sweetness.
Today, Americans are more health conscious, and although Dr Pepper is no longer made with the original recipe, it continues to be one of the world's favorite soft drinks. Available in 23 authentic flavors, Dr Pepper celebrates diversity in flavor as in the fabric of America.
Over the past years, carbonated soft drink sales have been declining, prompting big companies like Pepsi and Coca-Cola to address consumers' concerns about both caloric intake and health. Coke Zero, Pepsi Max and Pepsi Next were all released to provide a low-calorie option that avoided controversial artificial sweeteners. It's due to the success of these efforts that Dr Pepper released TEN, a tasty beverage aimed at the male demographic that hadn't yet been captured by the mid-calorie sodas. However, they've hit a roadblock in successfully marketing to men without alienating the female demographic with their "macho" advertising.
Dr Pepper has committed over $10 million to making Dr Pepper 10 a success and they want to know about how their new efforts are affecting their brand perception. Take a survey on the Consumer Expressions website for your chance to win a free year of Dr. Pepper.
This offer is only valid for residents of:
- United States