Having a customer-centric marketing strategy is key to business success. By listening to and anticipating your buyers' needs, you can improve your close rates, increase your retention rates, and positively impact the overall customer experience. Take a look at this white paper to get more information on:
Ways that marketers can lead the charge when it comes to implementing a customer-centric strategy
Tips for personalizing the prospect and customer lifecycles
Suggestions for showing your customer appreciation, before and after the sale
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