Serving 15.7 million customers worldwide every day, you could hardly say that Burger King is a small company. However, they live in the shadow of their gigantic predecessor, McDonald's, who maintains their position at the largest fast food chain in the United States.
Spreading the word about their Florida franchise via the new medium of television in 1958, Burger King sold territorial rights and franchises soon thereafter, prompting the opening of 274 stores by 1967. Although they were competing with a McDonald's on every corner, Burger King continued to drive the industry forward through innovation. They were the first to produce the french fry technique used today, and to introduce specialty sandwiches including fish, chicken, ham & cheese, and steak. By forging a deal with Disney, Burger King appealed to kids with fun toys branded for the films Beauty and the Beast, The Lion King, and Toy Story.
Burger King's recent menu changes are proof that imitation is the sincerest form of flattery. In the past year, they've included new menu items like fruit shakes, chicken snack wraps and specialty coffee drinks, which are all items previously available on the McDonald's menu. They've also added chicken nuggets, similar to McNuggets, and a rib sandwich that's similar to the McRib. The Big King also boasts the same make-up as the Big Mac, weighing in at 40 less calories. Give your feedback on the new Burger King menu items and participate in special offers for a complimentary Burger King gift card.
This offer is only valid for residents of:
- United States