Not long ago, social media seemed so new and different that most businesses had to hire an "expert" in order to run successful campaigns. However, social media is no longer marketing's new thing. It's now simply part of the marketing is done today.
Traditional marketing tactics such as advertising, referrals, and public relations are still very important, but social media tactics have now become a part of everyday marketing's fabric and need to be considered at the strategic level of your marketing decision-making process.
So, rather than asking yourself if you should or should not use Facebook or Twitter, the question is: "How can Facebook and Twitter help you achieve your marketing objectives?" It's the same as asking how direct mail or having two more salespeople might fit into the plans. From this integrated viewpoint, social media participation can start to make more sense for each individual marketer's needs and goals.
With this free eBook you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.