The Sephora chain includes 518 stores in 16 countries. It carries over 250 brands that include makeup, skin care, fragrance, bath, and hair products, and beauty accessories, including Sephora's own moderately-priced private label. The chain targets a fairly upscale market of affluent customers in all age groups.
The leading retail beauty chain in Europe, Sephora opened its first US store in New York in 1997.Sephora is known for their sampling program and for their lenient 60-day return policy. In 2004, it also started to operate in Canada.
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