Founded in 1981 by the brothers Marciano, GUESS was first noted for redefining the use of denim in clothing and accessories. Their stonewashed, slim-fitting jean, 3-zip Marilyn jean was first carried exclusively at Bloomingdales, but today their brand is sold around the world. At 1,210 GUESS stores in 80 countries, fans of the youthful, glamorous, and sexy brand can get their fix of everything GUESS.
GUESS maintains its association with a sexy, adventurous lifestyle by hiring bombshell models with glamorous 20th century beauty. Although there are many fresh faces in their campaigns, there were also notable celebrity spokespeople including Claudia Schiffer, Carre Otis, Eva Herzigova, Anna Nicole Smith, Laetitia Casta, Carla Bruni and Naomi Campbell. Their advertisements may be in black and white for a retro feel, but the products themselves are edgy and rebellious.
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