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Many little girls grow up playing with their mother’s makeup, but few turn the childhood pastime into a multi-million dollar business. Joey Chancis is one beauty addict that made it happen.
Raised by a mother who “was born with makeup on”, Joey was exposed to color cosmetics and proper skincare from an early age. Joey’s “formal” education in the beauty industry came from product development positions with Chanel and Revlon, where she learned an insider’s view of the creation, marketing and promotion of numerous cosmetic products. She took this knowledge and opened Joey New York Day Spa in 1992 at Le Parker Meridien Hotel.
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