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The Federal Trade Commission, the nation's consumer protection agency, charged NBTY with making false and unproven claims that its multivitamins - which featured Disney and Marvel Heroes characters - promoted healthy brain and eye development in children. According to the FTC, the vitamins' packaging and print ads touted the amount of DHA as significant, but the multivitamins contained only a trace amount of DHA (0.1 mg). The FTC also alleged that the company's claims about the brain and eye health benefits of its multivitamins were not supported by scientific evidence.
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