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Layar specializes in mobile augmented reality - the most popular medium through which the average person interacts with AR content. The mobile AR world consists largely of two different types of experiences: geolocation- and vision-based augmented reality.
Geolocation-based AR uses GPS, compass and other sensors in a user's mobile phone to provide a "heads-up" display of various geolocated points-of-interest. Vision-based AR uses many of these same sensors to virtually display digital content in context with real-world objects - like magazines, postcards or product packaging - by tracking the visual features of these objects.
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