Magazines are nothing without a readership eager to flip through their pages and find out the latest news and gossip about their interests. With the advent of digital magazines, it's more important than ever for media companies like Hearst to move printed copies of their magazines through subscription and newsstand sales.
In fashion, men's interest, and gossip magazines, the celebrity on the cover plays a major part in selling copies. This past year, sales for all the major fashion titles were low with Vogue and Allure being the only exceptions. Power players including Rihanna and Lady Gaga can increase copies sold in a month by a whopping 100,000 versus less popular cover mavens like Reese Witherspoon and Tina Fey. Even reality television stars can move magazines, as Kim Kardashian's successful Glamour cover proved. Black Swan and Friends with Benefits star Mila Kunis was able to increase sales on the cover of the August GQ by thousands, 15% with her appearance in the fashion monthly W, 10% on the cover of Cosmopolitan, and achieve the fourth best sales of the year for Elle magazine in her appearance with Justin Timberlake.
Business, news, and environmental magazines tend to generate more revenue through their subscription model and rely more on compelling cover topics than celebrity faces. Time, National Geographic, and The Economist are favorites for waiting rooms, informed professionals, and libraries.
Your preference for a light read to peruse during your pedicure, an enlightening financial magazine, or a funny and sexy monthly magazine and why you choose those publications is important to the publishing companies who produce them. Select your favorite and participate through the link below for a free magazine subscription.
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