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Toyota is hoping to solidify its standing as the top brand for Hispanic buyers in the U.S., by offering drivers a series of stickers that celebrates their Hispanic heritage.
The decals contain the phrase "somos muchos," or "we are many," followed by cultures, regions and popular descriptors from all over Latin America, such as "somos muchos Mexicanos" and "somos muchos Hondurenos." The decals, designed to be stuck on bumpers or windows, come in more than 100 different versions and are available in the U.S. and Puerto Rico.
Sign up for your free sticker.
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