La Madeleine Discount & Free Food


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When Patrick Leon Esquerre came to America, he brought the tastes of the French countryside with him. He grew up in the Loire Valley region of post World War II France, where meal times revolved around homegrown, hand-prepared food, friends, family and heartfelt conversation. Patrick missed the joys of his hometown. He yearned for the aroma of fresh-baked baguettes and lingering over an espresso at the corner cafe. So, he decided to create his own.

With little else besides his boundless enthusiasm and charming broken English, the self-described "French country boy" began to bring his vision to life. With the advice and support of legendary retail magnate Stanley Marcus, of Neiman Marcus fame, la Madeleine was born.

Patrick opened his first la Madeleine bakery, or boulangerie, on Mockingbird Lane in Dallas, Texas. It soon expanded to a cafe and neighborhood gathering place for all to see, be seen and enjoy a variety of classic French country fare. Now with more than 60 locations, Patrick's dream of bringing the tastes of the French countryside to America continues.

La Madeleine serves guests in Dallas/Fort Worth, Austin, San Antonio, Houston, Baton Rouge, New Orleans, Atlanta, and D.C.

Receive delicious offers, invitations, and previews of seasonal items and promotions as a free member of the la Madeleine eClub. They'll send you a discount just for joining, as well as an email invitation to enjoy a free p√Ętisserie each year on your birthday. Hear about free iced tea day, free croissant day, and the most popular, their Bastille Day celebration, where all eClub members are invited to enjoy a free mini liberty tart. They'll only send a maximum of 3 emails a month with their updates.


This offer is only valid for residents of:

  • United States


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